toddler in an oversized cream mayacuja tee and light denim, standing on asphalt in front of a concrete wall
mayacujain the making

melt the rules.

a kids' label in the making.

the story

it started in front of a wardrobe.

two options: the theme park, or clothes that look good for one photo and give up in the sandbox. we wanted neither.

so we're building kids' clothing for small people in motion. boxy, unisex, heavy cotton, real seams. no themes, no costumes.

the promise
  1. 01 looks like your world.boxy, bold, unisex. no themes from a shelf.
  2. 02 survives their day.heavy cotton, real seams, necklines that open wide.
  3. 03 doesn't hurt to buy.no delicates cycle. no second thoughts.

melt the rules.

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